Lagom #3

We believe that to establish a good balance in our lives and find plenty of inspiration, we need a healthy dose of fresh air, so we’ve dedicated 26 pages to the outdoors. We join designer Kyle Meyer on a scenic bike ride around San Francisco’s Bay Area, and dip our toes into the Atlantic Ocean off the coast of Donegal with wild swimming enthusiast Christopher Murphy. 

Speaking of taking time out, we also delve into the Swedish woods near Malmö to visit the studio cabin of musician Sebastian Mullaert, who finds musical inspiration in nature. Situated at the end of the magazine, Sebastian completes the circle started by Vina and her tiny house, and offers some parting thoughts on taking the time to be present in the moment.

Of course, it wouldn’t be possible to escape and recharge without a little hard graft to balance things out. We speak to lettering artist Neil Secretario, followed by his lesson in hand-lettering, while Tel Aviv-based artist Hilla Shamia details her process of combining aluminium and wood to create some truly unique furniture.

Lagom is perfect-bound and printed on uncoated stock (300gsm cover, 140gsm interior), with a foil-blocked cover. Issue #3 contains 148 pages.

When gathering content for an issue, we’re mindful of how each story interacts with the stories around it and how, together, they shape the theme of the magazine; but sometimes we find these themes emerge almost by themselves, with very little intervention from us. And so it goes with the theme for our third issue: sustainability; or, more accurately, how well sustainability can marry together with creativity.

From designer Vina Lustado’s tiny, off-the-grid house in southern California, to chocolatier Amelia Rope’s support for her cocoa producers, we discover the innovative people who dedicate their time and their lives to living and working with sustainability in mind. In Denver, we visit Green Spaces, a co-working space dedicated to green businesses, while over in Exeter we talk to the proprietors of environmentally-conscious independent store No Guts No Glory. And on the sunny shores of Portugal we speak to artist and sculptor Peter Gilbert, who gives a new lease of life to discard- ed materials, creating art from items of waste.

Spaces & Places

Less is More

Believing that compact, off-the-grid living can solve a number of social, economic, and environmental issues, designer Vina Lustado traded in working on large, luxury designs in favour of small, sustainable living projects.


When Jennie Nevin founded Green Spaces — Denver’s only dedicated eco-friendly co-working space — in 2009, she faced challenges from a community that was neither familiar with the concept of co-working, nor with running their businesses sustainably. Now that’s all changed.

Stockist Spotlight: No Guts No Glory, Exeter

In every issue of Lagom, we profile one of our stockists from around the world. This time we stayed relatively close to home and visited No Guts No Glory, an independent shop in Exeter run by proprietors Nathan and Hayley Maker.

A Scenic Guide to Cycling Around The Bay Area

Kyle Meyer recently left his position as Product Designer at Facebook to return to independent life. Now able to set his own schedule, he’s found cycling to be a source of shower-time-style thinking for his work, and here he shares his favourite rides around the San Francisco Bay Area.

Hotel Spotlight: The Thief, Oslo

Located on the Tjuvholmen Peninsula next to the prestigious Astrup Fearnley Museum of Modern Art, The Thief is a hotel with a passion for art writ large. We take a trip to Norway’s capital to admire The Thief’s rooms and suites, and hear stories of rock stars along the way.

Lagom × Attaché

We’ve teamed up with our friends at Attaché to create a beautiful travel guide to the world’s most enticing cities. The book will be published in 2016; for now, here’s a sample chapter: our guide to Hong Kong. 

Craft & Create

Artist Spotlight: Hilla Shamia

Tel Aviv-based artist Hilla Shamia’s unique furniture collection is one of contrasts: combining wood and aluminium, she preserves the natural imperfections of the wood and the industrial precision of the aluminium. Here she explains the process and thought behind her work.

Glass Half Full

Brooklyn isn’t short of craft breweries, but Other Half Brewing are challenging just what’s achievable by a two-man team and are winning over new fans daily with their excellent beer.

Different Strokes

Neil Secretario is a manager at a well-known package delivery company by day, and a freelance lettering artist by night. He discusses how he balances his professional hobby with his work and personal life, and what drives him to devote his spare time to the craft of lettering.

Practical: Lettering Process with Neil Secretario

Lettering artist Neil Secretario offers a hands-on demonstration of just how he created our beautiful ‘enough is as good as a feast’ print — a process that combines the analogue world of brush lettering with the precision of digital tools.

The Art of Waste

Where some might see a weather-worn piece of driftwood, artist Peter Gilbert might see a bird, or a face. For him, the discarded items we call waste are objects to be reborn as art.

The Evolution of Hand-Made

Starting out her business, Amelia Rope prided herself on her luxury, hand-made chocolates. But she was soon to learn that the hand-made process was holding her business back, and moving toward the mechanical production process was much more beneficial than she’d realised.

Lagom × FreeAgent

We’ve never agreed with a ‘make it simple’ approach to designing pro- ducts. Embracing the natural complexity of things and finding elegant ways to clarify their complexity beats dumbing it down.


Escape & Recharge

Call of The Wild Sea

As he prepares to launch the new startup-focused publishing venture, Tiny Books, Christopher Murphy explores the importance of taking time out to recharge your creative batteries. Here he shares his passion for wild swimming and the benefits of unwinding in the sea.

Recipe: Marinated Sardines with Artichoke & Serrano Ham Salad

As we continue to unwind, our new food contributors Julie-Anne Cassidy and Maryse St-Amand draw influence from a 1930s recipe book and add a modern twist to cook up a delicious
feast with the humble sardine.

The Perfect Blend

As proof that good ideas can come about as a result of visiting your local pub, Glasgow-based whisky fans Drew Nicolson and Andy Davidson set up a side-business — Whisky Blender — that allows customers to blend whiskies together to create their own unique drink.

Whisky Talk: 6 Phrases You Should Never Say

If our interview with Drew and Andy of Whisky Blender has piqued your interest in the sometimes-controversial method of blending, be prepared to dive right down the rabbit hole. Don’t worry, though — Drew is here to help keep those embarrassing dinner party outbursts to a minimum.

Cassette Culture

Even in our digital age, tape record labels around the world are soaring. DIY, hand-crafted releases are proving more popular than ever, as independent artists opt to showcase their songs through a format of days-gone-by.

Forest of Frequencies

Sebastian Mullaert has lent his name to countless techno compositions, all created in his cabin studio deep in the Swedish woods. We visited Sebastian and discovered his passion for being present in the moment, aided by nature and a desire to inspire presence in others.

Lagom × Ableton

We’ve used Berlin-based Ableton’s products in our spare time for many years. As they prepare to host Loop, a summit for music makers, we meet CEO Gerhard Behles and Head of Documentation Dennis DeSantis to discuss the company’s history of boldly stepping into uncharted waters.